The LinkedIn & online visibility guide, written for lawyers.
Everything a lawyer needs to be found, trusted and contacted online, in plain language, with examples from real legal practices.
What’s inside.
Read inone sitting
Your profile, as a pitch
The exact structure that turns a CV-style profile into a reason to contact you.
What to publish, and what never to
Content that builds authority for a lawyer, with confidentiality intact.
Being found on Google
The visibility basics most firms still miss, explained without jargon.
From visibility to clients
How conversations start, and how to receive them without feeling like selling.
Your networking database
How to build a living list of the profiles that matter: potential clients, referrers, journalists and peers, organised so you actually use it.
The natural approach
How to start conversations with the people on that list without pitching. No sales scripts, just openings people answer.
Written by a former lawyer.
Not theory,practice
Monica Ferrer Alberti spent eight years as a corporate lawyer at Cuatrecasas, one of Spain’s largest firms, before proving this method on herself: she grew her own practice’s visibility and client base from LinkedIn alone. This guide condenses what has since worked for 50+ law firms and legal professionals.
“Before working with Monica, I was a complete LinkedIn newbie. Now I post with confidence, know what works, and have gotten amazing opportunities.”
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Digital marketing for lawyers and law firms. Barcelona, working worldwide.