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Most law firms get referrals and call it a marketing strategy. That works, until it doesn’t, referrals are unpredictable and don’t scale. A client acquisition funnel is simply a structured way to turn strangers into clients on purpose, instead of hoping the phone rings. A firm that relies only on referrals typically sees new client

Erwan Drouet
July 9, 2026

For most lawyers, LinkedIn profile optimization is an afterthought — a headline copied from a business card, a photo from a firm retreat, and an About section that reads like a CV. That’s a mistake. LinkedIn is often the first place a prospective client, a journalist, or a referral partner looks before they ever call

Erwan Drouet
July 2, 2026

Strategies to Boost Engagement, Trust, and Visibility for Lawyers In today’s fast-paced legal world, word of mouth is not even the only method of obtaining a lawyer for clients. They search online first. That’s why content marketing for lawyers has become one of the most powerful methods of reaching and informing prospective and current clients.

Erwan Drouet
September 23, 2025